TBThomas Burrows
CEO
[Bio paragraph 1 – who Thomas is and how they got into paid ads and funnels.]
[Bio paragraph 2 – their results, and what they focus on with students.]
Same coaches, same offers. The only thing that changed was where the calls came from.
Schedule My Free Strategy Session →Most of the work happens up front. Once your funnel and ads are live, every week of data makes them more profitable.
Illustrative path based on what our clients have done. Results vary with your offer, ad spend and sales process.
Running paid alone
Done for you
You've built your coaching business on organic. Content, DMs, referrals. It works, but it's a rollercoaster. One month you're fully booked, the next your calendar's empty because the algorithm shifted or you took a week off posting. You know paid ads are how the big coaches scale, but you don't know how to turn your offer into ads, a VSL and a funnel that actually converts cold traffic. And you don't want to burn thousands finding out.
You've already tried paid. Maybe you hired an agency, maybe you ran the ads yourself. The leads came in, but they were unqualified, couldn't afford you, or never showed. The ones who did show threw objections your closers never heard from organic leads. You've spent real money and you're starting to think paid just doesn't work for your offer. It does. Your ads, funnel and offer just weren't built for cold traffic.
These are the gaps that stop great organic coaches from making paid traffic profitable.
When a reel hits, you're booked out. When it doesn't, your calendar's empty. Your lead flow and lead quality swing with the algorithm, so you can't plan, can't hire, and can't predict next month's revenue. You don't have a business that runs on a system. You have one that runs on luck.
You turned the ads on and the opt-ins came in. Then you looked at who they were. Wrong fit, wrong stage, barely remember filling in the form. Cheap leads look great in Ads Manager and terrible on your calendar.
Your organic audience has watched you for months and saved up to work with you. Cold traffic hasn't. Without the right targeting and qualification, paid fills your calendar with people who love the offer and can't pay for it.
Organic leads arrive pre-sold. They've binged your content and trust you before the call starts. Cold leads arrive skeptical, with objections your team has never had to handle. Same closers, same script, much lower close rate.
Your followers already know why your method works. They've heard you explain it a hundred times. Paid leads have never heard of you or your vehicle, so your closers spend the whole call educating instead of closing.
Half the calls on your calendar don't turn up. Every no-show is ad spend you paid for and a slot your closer sat waiting in. Without a pre-call process built for cold traffic, the leads you paid for just disappear.
You've got the VSL, the case studies, the confirmation emails. Nobody's watching them. Leads book and then go cold, so they arrive on the call knowing nothing, and all the work you put into pre-selling them is wasted.
The hooks and angles that crush on your reels and YouTube videos fall flat as ads. Your followers already know you. Strangers scrolling past don't, and messaging written for fans doesn't stop cold traffic.
TBThomas Burrows
CEO
[Bio paragraph 1 – who Thomas is and how they got into paid ads and funnels.]
[Bio paragraph 2 – their results, and what they focus on with students.]
DHDerek Hernandez
CMO
[Bio paragraph 1 – who Derek is and how they got into paid ads and funnels.]
[Bio paragraph 2 – their results, and what they focus on with students.]
Ready To Turn Your Organic Offer Into A Predictable Paid Funnel?
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